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The future of 3-D entertainment gets mixed responses

Katie Jenkins-Moses

Issue date: 1/21/10 Section: Entertainment
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We all remember running into the theater as children, hopping into the seat and positioning our red and blue paper glass over our eyes, excitement filling the dark theater as the movie begins, a movie that seems so incredibly advanced for our childhood minds-a three-dimensional movie. Lately the world has begun witnessing a new craze for this entertainment. However 3-D media is not a new concept.

3-D movies have existed longer than the recent craze. The first movie was shown in the 1920's; however, both the glasses and graphics have improved greatly since then. With the opening of the recent movie Avatar in 2009, the craze has only just intensified. Avatar was an incredible hit with the public, especially in 3-D even when the cost for a single ticket is fifteen dollars.

Avatar was so popular that it is second box office record holder worldwide, following Titanic. The amazing graphics, which are only intensified by 3-D technology, really helped with the craze of such technology. Avatar was praised for stretching the "bounds of the cinematic imagination" where "an entire alien world, a new and complex ecosystem" is "rendered in three dimensions with dazzling fluidity and detail" (CNN).

Due to the influx of movies with three-dimensional technology there have been many advances in 3-D television. Companies such as Panasonic, Samsung, Philips, and Sony have all created 3-D televisions that are presently on the market. Despite the appeal of 3-D television, there is debate whether the purchase of a new TV worth it. Stuart O'Connor from The Guardian believes that audiences will not embrace such televisions until 3-D glasses are not needed. This is because in to experience 3-D in the comfort of your home, people must buy the costly television, wear the special glasses, and have the correct programs.

However Yoshi Yamada, Panasonic's North American chairman and chief executive officer, said that "adoption of three-dimensional TV, which requires viewers to wear special glasses, will be faster than the acceptance of high-definition TV because more films, programs and games will be available" (The Japan Times). Although Yamada believes that more people will buy them, the prices are still costly.
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